Baylor Law School

I have written copious amounts of content for Baylor Law School, including the viewbook for multiple years for both Admissions and Career Development. Here are some spreads from one of Career Development’s viewbooks, which is one of many tools they use to promote Baylor Law students to law firms nationwide. (Feel free to reach out to Angela Cruseturner, Director of Career Development, via the References page.)
I also designed the wireframe and wrote a huge portion of the content for a previous generation of the website. The copy varied greatly depending on the audience, which included current students, potential students, law firms and recruiters, faculty, the larger Baylor community, nonprofits for pro-bono cases, and the media. To ensure the site met the needs of all parties, I conducted focus groups and personal interviews with upwards of 30 people.
Together with my design partner, I produced emails, postcards, brochures, digital billboards, invitations, trade show materials, individual web pages, brand guidelines for faculty and departments, and any other marketing needed, while maintaining a consistent brand voice across all markets. (Let me know if you’d like to see additional samples.)
Like InStride, Baylor Law wants to provide students the best education available and deliver employers the most prepared lawyers in the state. And deliver they do: Year after year after year, Baylor Law has the highest bar passage rate in the state and produces new hires that are ready to represent clients from day one. I am proud to be associated with a school who does so many things right by its students. The faculty and staff are unparalleled in their genuine care for the student body.