TEXAS MONTHLY SPREADS

After Hurricane Katrina, Corpus Christi and the Coastal Bend were suffering from the devastation of the hurricane. The area was decimated and no one was visiting. The city wanted to communicate to their drive market that the best way Texans could help the coast was to come back, rent a hotel room, go fishing, take surf lessons, eat at their restaurants, and generally start spending money. This ad ran in Texas Monthly.

I conceived the ad and wrote copy. Randall shot photography and executed design.