ROAD RULES

All variety of folks visit Corpus each year, and we modify our ad campaigns based on the season. From spring break through summertime, the advertising focuses primarily on families and singles driving in from San Antonio, Austin, and the Valley. Once the festivities of summer die down, Corpus becomes a sleepier destination, popular with birders and couples whose goal is to disconnect and unwind, and we used these ads to inform visitors that they’re free to stroll, drive, grab a golf cart, or ride a horse. For this project, Randall and I conceived the ads (from billboards to print to digital), wrote the copy, shot or sourced the images, and designed the ads.