MY SKILLS

Big picture brainstorming 

  • Figuring out who we want to reach and why we want to reach them

  • Creating plans for reaching each type of customer in each line

  • Developing marketing plans

  

Branding 

  • Brainstorming names and taglines (and seeing what URLs are available)

  • Working with designers on logos

  • Creating brand standards with a designer

  • Developing the brand’s voice

  • Ensuring that all collateral and communication stays true to the brand

  • NOT designing logos or branding materials

PR

  • Leading discussions of what product lines or messages to prioritize and clarifying primary goals for PR campaigns

  • Determining which types of writers, editors, producers, influencers we should be pitching

  • Creating or collaborating with a publicist on editorial calendars 

  • Drafting pitches

  • Building useful, highly relevant lists

  • Ensuring that pitches stay on course for shaping Assurely’s image in the world 

Websites (developing new ones or expanding or updating current ones)

  • Developing and maintaining clear creative direction

  • Developing or refining site architecture

  • Working with designers on a new site or to refine the current web design or structure

  • Writing content, directing other writers, or editing content

  • Minimal SEO optimization (but would like to learn)

  • NOT designing websites

  • NOT building websites

  • NOT running analytics (but would like to learn) 

Correspondence, papers, and presentations

  • Crafting or editing emails, letters, papers, or presentations on behalf of others

  •  Formatting attractively and effectively

  • Working with a designer for presentation handouts or slide decks

  • Making corrections in typeset documents

Print or dimensional collateral

  • Recommending best type of collateral to accomplish a particular goal and establish clear creative direction for the piece (such as literature for a trade show, handwritten thank you notes, embedded video in mailer, digital slide deck for possible partner) 

  • Handling collateral development, from concept to finished piece

  • Sourcing outside illustrators, photographers, videographers, and designers as needed, and providing clear art direction

  • Crafting original content or editing your content

  • Sourcing and managing vendors for production of piece and mailing, if needed

  • A/B testing, if we’re sending to a statistically significant number

Email campaigns

  • Developing email templates with a designer to use throughout campaigns

  • Creating or editing written content 

  • Sourcing any illustrations, photography, or videography needed

  • A/B testing, if we have statistically significant mailing list 

  • NOT working with mail services or running the daily sends

Advertising

  • Conceiving ad campaigns based on audience and goals

  • Executing from start to finish and providing clear creative direction throughout the process

  • Crafting and editing content

  • Sourcing illustrators, photographers, videographers, directors, props, models, or anything needed to produce the ads

  • NOT designing ads

  • NOT buying ads

Speaking with clients

I am comfortable and enjoy communicating with partners and customers via phone, email, video, text, slack, in person, and in all manners known and unknown and to come.   

Blog Posts & Social

  • Plan editorial calendar

  • Writing blog posts (very good at but don’t enjoy; can explain more in person)

  • Posting on social (ambivalent; can explain more in person)