Pitch: get local

Broadcast Video: 

If you really want an authentic experience, see it through the eyes of a local. reDiscover the best things about the Coastal Bend.  

Spot #3

Paddle and float with the Ilfrey family as they reDiscover the amazing wonders in our back bays. Spot opens with wide angle shot of horizon with the family in two boats. Dad in one and the two girls front and center in the second boat, paddling towards the camera, (not away like the shot above). We focus on the girls and the tranquil setting.

Music is layered with the sounds of water lapping the boat and seagulls overhead. We then see the family discover a living shell and all its wonders. 

Final cut, family is paddling away, big sky. reDiscover Family Floats and translucent graphic triangles slide in across the screen, similar to a aperture closing, type fades into the CVB logo.