Visit Corpus Christi

I worked with Visit Corpus Christi (Corpus Christi Convention & Visitors Bureau) for more than 8 years, developing concepts and messaging for print, outdoor, and digital campaigns, annual reports, presentations (for the CVB director to present to the city or other relevant constituents), and digital content. Take a look at our Road Rules campaign and Sea Level campaign. Twice a year, I wrote a 16-page tourism guide that was mailed with Texas Monthly to 60,000 subscribers.

After Hurricane Harvey, the entire area was suffering from the devastation of the storm. The area was decimated and no one was visiting. I wrote this Texas Monthly ad to let readers know that their fellow Texas needed them to come back to the coast, rent a hotel, go fishing, take surf lessons, eat at their restaurants, and generally start spending money.

Here’s a campaign I wrote when Covid started. I had to thread the needle between asking people to visit, keeping everyone safe, and making all stakeholders happy.